Mehmood, Anum. “Data-Driven Decision-Making in Local and Global Markets: The Role of Market Research in Pricing, Branding, and Distribution Strategies”. Pakistan Social Sciences Review 7, no. 3 (September 30, 2023): 1225–1235. Accessed August 24, 2026. https://www.ojs.pssr.org.pk/journal/article/view/934.