The Effects of Marketing Management on Organizational Performance

Abstract

This study examine the effects of marketing management on organizational performance. This research employee a quantitative approach to assess the effects of marketing on organizational performance. Furthermore, the sampling technique used in this study is simple random sampling and the ordinary least square an estimation technique is used to analyze the findings of the study. The findings demonstrate that 1% increase in the marketing management would cause 30.2 percent increase in the organizational performance. Thus, the effects of marketing management on organizational performance is positive and significant. The “F” value shows that the developed model is good fit. The F-calculated value is 52.77 that is greater than the tabulated value, which is 4.84. Thus, the overall model is significant. The findings recommend that the targeted organization should pay attention toward marketing management to rise their sales.